Showcase Staging

 

Staging is an effective tool available to sellers for marketing their home to the maximum number of potential buyers.  It is a small investment compared to a potential price reduction if the house sits on the market for an extended period of time. 


  • Statistics show a well staged home spends 50% less time on the market.
  • Statistics show a well staged home sells for at least 7% more than a comparable non-staged home.
  • A buyer stays in a vacant house an average of 5 minutes but lingers in a furnished home an average of 40 minutes.
  • Statistics show that 9 out of 10 people cannot visualize how the property could be.  Staging helps the buyer to emotionally connect with your home and allows them to mentally move in, not move on. 
  • Your investment in staging now is less than your price reduction later.
  • A buyer has an opinion of your house within the first 15 seconds.
  • Most buyers form an opinion about a home within the first 7-10 seconds of arriving.
  • Over 90% of buyers look at homes they have found on the Internet.  It is critical that your house makes a strong first impression online.  Staging will help you do just that.
  • Sellers who spent $500 on staging recovered over 343% of the cost when they sold their home. (Homegain.com)
  • In controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. (Real Estate Staging Association).


It is estimated that only 10% of home buyers can visualize the potential of a home.  That means 90% are not going to be able to look past dirt, clutter, and imperfections. According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home's asking price, which generates a return of 8 to 10%.  That is an excellent investment.  In a 2009 Home Gain Survey of over 2,000 Realtors, it was discovered that home staging typically provides a 586% return on investment.


Remember, you only have one chance to make a great first impression.  The charts below (CMHS) detail the items that influence a buyer's decision and the items that are in the seller's control.

Because first impressions matter